NEWS RELEASE

FOR IMMEDIATE RELEASE

CULINAIRE MAGAZINE LAUNCHES FIRST ISSUE OF ALBERTA-BASED COVERAGE

More Features On Province’s Industry To Celebrate Talent And The Best In Food And Beverage

(CALGARY, ALBERTA) April 13, 2016 – Culinaire Magazine, the food and beverage publication started in 2012 that features dining-in, dining-out, wine, beer, spirits and cocktails found both online and in print, is proud to announce that it will not only continue to celebrate people in Calgary doing notable things in the culinary and beverage scene, it will feature talent throughout Alberta and be distributed all over the province.

“We are extremely proud to debut our first Alberta-based issue in Edmonton on May 5, and starting with the May issue, increase our print run and expand our distribution from 146 locations in Calgary to at least 15 in Canmore plus 20-25 locations in Edmonton, with more to come,” said editor-in-chief, Linda Garson. “From day one, we have listened to our readers, and also our advertisers, as we have seen a steady demand to reach an even greater audience across the province. To be more attractive to them, the expansion allows for more varied content that includes coverage of Alberta’s culinary leaders and stories, and articles from first-class Edmonton writers such as Mary Bailey and Twyla Campbell – this is exciting!”

An individual with a leading connection to the country’s culinary heartbeat is Dan Clapson, national food critic, food personality, and Culinaire contributing food editor, said, “Culinaire is now the only food and beverage magazine that aims to cover the whole province in each issue, rather than separate editions for different cities. As the strength has always been in the content, we take great pride in readers who love to read it from cover-to-cover.”

When asked why expand now at a time when newsrooms are shrinking, and the blogosphere is exploding? Clapson said, “With distribution in Edmonton, the magazine is a position to share these stories and be at the forefront of food trend discussions. With respect to the economic downturn, we need to support and highlight food and drink in the province more than ever.”

To demonstrate their passion for the growth of the industry outside of the pages of their magazine, Culinaire also produces the Alberta Beverage Awards, Alberta’s largest wine, beer and spirits competition that takes place in July, now in its fourth year. 

Wine columnist and Culinaire contributing beverage editor, Tom Firth notes that, “The expansion couldn’t be more timely; Alberta already has the greatest selection of wine, beer and spirits in the country by a wide margin, and one of the fastest growing craft producer cultures as well.”

Recently Culinaire hosted their Second Annual Treasure Hunt, an afternoon challenge that directs participants to visit outlets of their supporters. It was a huge success, oversold with enthusiastic foodies, some who had driven across the province to take part in this memorable day. They were trending on Twitter in under two hours!

Culinaire is also a media sponsor of the Canmore Uncorked Wine Festival, the Rocky Mountain Wine and Food Festivals, and BeerFest.

The Culinaire Magazine Alberta Issue Launch in Edmonton on May 5 is an industry appreciation event that is invite-only and with the donation of a non-perishable food item for the Edmonton Food Bank. Guests will include staff and contributors, local media and advertisers. Those interested in attending are welcome to contact Linda Garson at linda@culinairemagazine.ca to confirm. Those in attendance are asked to use the #CulinaireAB hashtag.

MEDIA CONTACT

For interview inquiries, please contact:

PRIMARY

Jacqueline Tyler PR
403-669-6606
Jacqueline.c.a.tyler@gmail.com

SECONDARY

Linda Garson
403-870-9802
Linda@CulinaireMagazine.ca

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ABOUT CULINARE MAGAZINE

Since 2012, Culinaire has been serving-up features on dining in, dining out, wine, beer, spirits and cocktails. A magazine highlighting local people, learning from their experience and sharing their secrets are chefs, sommeliers, brewers, mixologists, restaurateurs and local food and beverage experts. With a guaranteed 20,000 printed copies published 10 times per year, Culinaire can be found at no charge in the food and beverage outlets of businesses who share their same passion. 

The team is comprised of many magnificent people who share a mutual goal of tempting tastebuds, engaging appetites and celebrating Alberta. In 2014, the magazine won an award from the Calgary Academy of Chefs and Cooks that recognized dedication to the Calgary community from within the hospitality and food service industry for the Western Region of the Canadian Culinary Federation.

INDUSTRY TESTIMONALS

“Advertising in Culinaire was vital to our success in positioning the Italian Centre Shop as the newest cultural and culinary destination in the Calgary market. The magazine works perfectly in targeting our niche markets of foodies and families. Working with Keiron and Linda has also been a pleasure, they’ve both been wonderfully helpful and give great advice.” – Marina Michaelides, Manager Marketing & Media, Italian Centre Shop

“For two years in a row the Naramata Bench Wineries Association has been very pleased with the advertorial campaigns we have run with Culinaire Magazine. Every aspect of working with the team at Culinaire has been very professional. We look forward to continuing our campaigns with Culinaire.” – Tina Baird, Marketing Director, Naramata Bench Wineries Association

“Brookline PR has had the pleasure of working with the Culinaire team since its inception. We have admired their professionalism and commitment to showcasing Calgary’s thriving culinary scene. As a public relations agency with a number of clients in the hospitality and food industry, Culinaire provides us with an ideal platform for sharing our clients stories with a dedicated audience.” –Brookline Public Relations

“The energy, professionalism of the Culinaire team and passion you all carry to foster the local food and drinks industry is second-to-none. I am excited to see how the magazine grows. You can count on my support!” – Michelle Sharpe, Director of Marketing, Pacific Wine & Spirits

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